Personality Assessment

Autenrieth Advantage Personality Assessment

Myers-Briggs Type Indicator (MBTI), Keirsey Sorter, and Big Five Model

We have found exceptional value in the Myers-Briggs Type Indicator and the descriptions of those personality types provided by the work of David Keirsey – so long as they are used correctly and properly debriefed. It’s not enough to use the assessments as “diagnostic tests” (they’re not). The resulting hypotheses need to be challenged conversationally to help the client arrive at a conclusion regarding their best fit type. The Big Five model of temperament and personality has also been growing in its reputation and usefulness in recent years. These are excellent and well-validated tools that lead to deep personal knowledge regarding an individual’s essential nature.

Autenrieth Advantage Personality Assessment

Strengthsfinder Index

We use the Strengthsfinder Index to gain specific information about an individual’s unique themes of talent. This concept revolves around the notion that people tend to be happiest, most effective, most productive, and most successful when they are operating in roles that allow them to utilize their top five themes of talent on a daily basis. Identifying these themes of talent often points us in the direction of untapped potential which translates into professional growth and returns on investment for coaching.

Autenrieth Advantage Personality Assessment

Archetypes in Branding

One of the most exciting additions that we have made to our concept of branding over the years has been the use of literary and psychological archetypes. Whether the company, the product, or the individual is following the path of the hero, the outlaw, the sage, the wizard, the caregiver, or any other archetype – it is remarkably useful to make that determination and use imagery in corporate, product, or personal branding that creates more of a “what you see is what you get” effect. All of this contributes to positioning a brand in a crystal clear box through which customers and clients can immediately see to understand exactly what (or who) is being offered. We help make buying decisions easy.

Autenrieth Advantage

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